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Estimated Investment $105K – $195k
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. An offer is made only by a Franchise Disclosure Document (FDD) in those jurisdictions that require it. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. The information contained in this website is not inconsistent with our FDD. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the appropriate state regulatory agencies. Such filing does not constitute approval by those states.
2414 Church Rd
Aurora, IL 60502
(331) 281-0192
info@m14hoops.com
The biggest mistake investors make in youth sports is entering a crowded market and fighting with local travel teams for the same pool of players. M14Hoops eliminates that risk. Because we are strictly a Skills Academy—not a team or a league—we don't compete for roster spots. Instead, we become the "Neutral Development Arm" for every team in your city.
🏀 Turn Competitors into Referral Sources: Local travel coaches don't view M14 as a threat; they view us as a resource. We are the "Switzerland of Basketball"—a neutral partner where coaches refer their players to get better, creating a built-in, local marketing engine that costs you $0.
🏀 A "Non-Negotiable" $57.1B Industry: Basketball isn't just popular; it’s high-velocity. Parent spending on basketball development has increased by 105% over the last five years. When you own an M14Hoops territory, you are capturing the fastest-growing segment of the $57.1 billion youth sports market.
🏀 Recession-Resilient Demand: According to 2025 Harris Poll data, 88% of parents make room in their household budget for sports and extracurriculars even in an unsteady economy. They view M14 as a "non-negotiable investment" in their child’s future, providing you with predictable, year-round revenue.
🏀 The Development Monopoly: While others focus on winning games, you focus on winning the market. By owning the development space, you own the one thing every player (and parent) actually needs to succeed at the next level. The 10:1 player-to-coach ratio justifies the higher price point parents pay. It’s a "quality floor" that franchisees can use to defend your margins against cheaper, lower-quality local competition.
Youth sports is a multi-billion dollar, recession-resistant industry driven by parental commitment to their children's success. An M14Hoops franchise allows you to capitalize on this growing demand with a business model designed for scalability and operational efficiency.
Disclaimer: The figures above represent historical financial performance from a limited number of franchised and company-owned outlets, as detailed in Item 19 of our FDD. Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.
Financial Metrics | Data Point (2024 FDD) | Demonstrates |
Peak Model Profitability (Company-Owned Outlets Combined) | $634,142 Adjusted Profit on $1.59M Gross Sales (39.7% Margin) | The full earning potential and scalability of the M14Hoops system. |
First-Year Franchisee Success (Highest Performing First-Year Unit) | $93,091 Adjusted Profit on $225,743 Gross Sales (41.2% Margin) | That success is achievable early in the ownership journey when the system is followed. |
The Performance Data: What's Possible
We believe in transparency. The following figures are based on historical performance as detailed in Item 19 of our Franchise Disclosure Document (FDD).
Financial Requirements to Get Started
When you invest in M14Hoops, you're making a strategic investment into the youth basketball community and securing your financial future.
Investment Requirement | Commitment to Excellence |
Minimum Liquid Capital: $150,000 | Ensures financial readiness for startup costs and working capital. |
Minimum Net Worth: $500,000 | A measure of overall stability and capacity for a high-value investment. |
Total Estimated Investment: $104,880 – $195,000 | Covers fees, equipment, leasehold improvements, and initial working capital. |
In the youth sports world, most programs rely on "Random Acts of Training." If the lead coach is good, the program is good. If the coach leaves, the business fails. M14Hoops has removed that single point of failure. We have developed a proprietary, K-12 educational framework that turns basketball development into a repeatable, scalable science.
🏀 Standardized Excellence: Our curriculum is so precise that a player in Milwaukee receives the exact same high-level instruction as a player in Indianapolis. This ensures your brand reputation is protected and your product remains elite, regardless of who is blowing the whistle.
🏀 The "Academic" Approach: We treat basketball like a high-level academic subject. Our tiered programming meets players exactly where they are—from "Pre-Academy" basics to "Elite" scholarship-level training—and provides a data-driven roadmap to the next level.
🏀 Built-in Quality Control: You don't need to be a basketball expert to maintain standards. The M14 Master Curriculum provides your Director of Basketball Operations (DBO) with a turnkey daily training playbook, ensuring the "M14 Way" is delivered every hour, every day.
🏀 The Result: Because the system is the star, you aren't held hostage by individual coaches. You own the Intellectual Property (IP) that parents trust and athletes need.
"I didn’t build M14Hoops with venture capital or family money. I built our flagship facility entirely on the profits generated from the exact same asset-light, rental-based model you will use as a franchisee.
For years, I saw the same problem everywhere: talented kids were being failed by 'Random Acts of Training' and disorganized coaching. I knew that if we could systemize greatness—if we could make the process the star of the show—we could change the game for players and owners alike.
When you join M14Hoops, you aren’t just buying a manual; you are joining a team of active investors who are still 'down in the mud' with you every day. We’ve already solved the problems so you don’t have to. My goal is simple: I want to help you build a big, profitable business that turns your passion for the game into a legacy for your community.
I look forward to seeing you on our next weekly strategy call."
— Matt Miller Founder & CEO, M14Hoops
P.S. Because we prioritize high-touch mentorship and direct access to our leadership team, we only open a limited number of territories each year. If you’re ready to secure your market and start your launch, I encourage you to request availability today.
We are looking for sophisticated partners who want to build a high-yield investment while making a tangible impact on the next generation of athletes. If you meet the financial requirements and have a commitment to excellence, we want to hear from you
This website is owned and operated by Lead FSO, an independent franchise sales organization for M14Hoops.
M14Hoops does not compete with local teams, instead, it acts as an independent center, elevating athletes who then return to their respecive programs, stronger and more skilled.
Most youth sports programs are "glorified babysitting." M14Hoops is different. We have spent over a decade perfecting an institutional-grade development system that treats basketball like a high-level academic subject.
🏀 The $10 Million Scholarship Proof Point: Our results are quantifiable. M14 alumni have secured over $10M in athletic scholarships and are current fixtures in March Madness. When you own an M14 territory, you aren't selling "practice"—you are selling a proven bridge to the collegiate level.
🏀 A Standardized Educational Curriculum: We have systematized greatness. Our K-12 curriculum is so precise that a player in Milwaukee receives the exact same high-level instruction as a player in Indianapolis. This "standardized excellence" ensures your brand reputation is protected and your product is consistently elite, regardless of who is coaching.
🏀 Year-Round Demand (The "Non-Negotiable" Spend): Unlike seasonal leagues that leave gyms empty for months, our curriculum-based model creates year-round revenue. From our Pre-Academy to our Elite Summer Camps, we offer a "basketball home" for families that remains a top priority in their household budget, regardless of the economic climate.
Battle-Tested Resilience
We proved this model in the hardest possible environment. Our Indianapolis location launched and grew from zero clients through the 2020 pandemic—even successfully opening a second location shortly after.
How to build a community-centered business without sacrificing your family or your "9-to-5."
Cheryl Judd is a mother of three and a longtime basketball parent who wanted to 'rekindle her business brain' after 15 years as a stay-at-home parent. While she was deeply connected to the youth sports market as a parent, she had no background in on-court coaching. By leveraging the M14Hoops system, Cheryl launched a thriving territory by focusing on the 'business of basketball.' She utilized our Playbook to establish deep community roots and a professional culture from day one, proving you don’t need to be on the court to lead an elite program.
Day-in-the-Life of an Executive Owner:
High-Level Strategy: You focus on territory growth and cultivating community partnerships.
The DBO System: Your on-site Director of Basketball Operations handles the whistles, the court, and the coaching.
Instant Accessibility: You are in business for yourself, but not by yourself. "Anytime I had a question, I was able to call or text immediately. They were right there the whole time."
The Lifestyle: Managed, Not Coached
10–15 Hour Work Week: Cheryl proves the model is truly management-ready. Owners focus on high-level growth and local networking while the system handles the day-to-day grind.
Executive Ownership, Not Tactical Coaching: No coaching required. Like Cheryl, our owners focus on strategic growth and community connections—leading from the front office while leveraging M14’s systems to handle the elite on-court results.
Local Relationship Building: The model empowers owners to be the "face" of the brand in their community. Success is driven by connecting with local gyms, schools, and teams—not by being on the court
The "Concierge" Onboarding: We remove the technical friction of a startup. From website builds to social media profiles and professional email setups, we manage the "micro-details" so you can focus on your launch.
Predictable, Seamless Launch: By following the M14 blueprint, Cheryl’s expansion had "zero hiccups" because the infrastructure was already built for her.
We don’t view M14Hoops as just a sports franchise; we view it as a high-yield, risk-mitigated asset. Our financial model was engineered by our VP of Finance—drawing on his experience managing over $500 million in assets—to ensure institutional-grade discipline at the unit level.
The "Variable Cost" Edge: In a traditional gym model, rent is a fixed "anchor" that can sink a business during slow months. At M14, rent is a 100% variable expense. You pay for court time by the hour, only when you have paying players on the floor. This "Safety Valve" protects your margins and eliminates the fear of bleeding cash.
No Personal Lease Guarantees: Eliminate the 'Lease Trap.' Our asset-light model relies on hourly rentals, meaning you have no personally guaranteed long-term leases and no massive brick-and-mortar debt . Your largest expense is a 100% variable cost—if the gym isn't full, you aren't paying for it.
Low Entry, High Velocity: With an all-in startup cost of approximately $150k, M14 offers a significantly lower barrier to entry than traditional athletic facilities, while maintaining a $1M+ revenue potential per territory.
Professional Management Built-In: The model is designed to support a professional Director of Basketball Operations (DBO) salary (~$50k/year) while still providing the owner with significant healthy margins and a passive-income profile.
Unlike traditional retail franchises with fixed $15k/mo leases, your rent is a percentage of revenue. If revenue if low, your overhead is low. No Bleeding cash.
We don't expect you to be a basketball coach. In fact, our most successful owners are those who treat the business like an Executive, not an Operator. You provide the strategic vision; your DBO provides the on-court energy. While your Director of Basketball Operations (DBO) handles the 10:1 player-to-coach ratio and daily training, you spend 10–15 hours per week on high-level growth and territory expansion.
The DBO: Your Boots-on-the-Ground Partner
Every M14Hoops territory is anchored by a Director of Basketball Operations—a professional manager who lives and breathes the game.
The Engine of Predictability: 90% Re-enrollment
A semi-absentee model only works if the business is stable. Because our curriculum provides visible results, M14Hoops boasts a 90%+ re-enrollment rate. This creates a "predictable revenue engine" that allows you to manage by the numbers rather than managing by the minute. You aren't constantly hunting for new customers; you are managing a loyal, recurring community.
Feature | The Executive Owner Role | The DBO Role |
Focus | Strategic Growth & P&L Management | On-Court Training & Daily Ops |
Time | 10–15 Hours per Week | Full-Time (40+ Hours) |
Location | Remote | Local |
Goal | Expanding the Territory & Partnerships | Player Development & Retention |
The Lifestyle: Semi-Absentee & Scalable
90% +
Phase 1:
Elite Skill Development (The Foundation)
Phase 2:
Measurable Growth (The Proof)
Phase 3:
Earned Loyalty & Retention (The Result)
Re-enrollment Rate
You are in business for yourself, but never by yourself. At M14Hoops, we don’t just hand you a manual and wish you luck. We provide an institutional-grade support infrastructure designed to eliminate "operational friction" and keep your territory on a growth trajectory.
🏀 Leg 1: Direct Founder Mentorship
This is the M14 difference. You aren't relegated to a "support ticket" system. You and your DBO have weekly strategy calls with our Founder, Matt, to review your specific territory performance, troubleshoot local hurdles, and optimize for scale.
🏀 Leg 2: Seasonal Programming & Strategy
We dictate the "What" and the "When." Based on the national basketball calendar, we provide the exact programming schedule (Camps, Academies, Clinics) that maximizes gym-floor ROI for every week of the year.
🏀 Leg 3: The Gym Space Playbook
Finding and securing court time is the most critical part of the "Asset-Light" model. Our experts work with you to navigate the rental market, negotiate favorable hourly rates, and secure the best facilities without the burden of a long-term lease.
🏀 Leg 4: Financial Mastery & Oversight
Leverage the tools of a $500M hedge fund. You receive proprietary budgeting and forecasting templates—overseen by our VP of Finance—to ensure your unit-level economics remain healthy and your margins stay protected.
🏀 Leg 5: The Turnkey Marketing Engine
No marketing degree required. We provide a Daily Marketing Playbook with a 365-day calendar of tasks, social media content, and lead-generation strategies. We tell you exactly what to do every morning to keep the funnel full.
Investors don't just buy into a brand; they buy into the people behind it. The M14Hoops leadership team is a unique hybrid of elite athletic development and high-stakes institutional finance. We have built this brand with a "business-first" culture, ensuring every decision is backed by data, discipline, and a proven blueprint for scale.
Matt Miller | Founder & President
The Visionary.
After a professional playing career spanning England, Bosnia, Germany, and the Rwandan National Team, Matt founded M14Hoops in 2009. He spent over a decade perfecting "The M14 Way"—a revolutionary player development system and operational framework. Today, he oversees a model that has scaled from a hometown dream to a multi-state operation anchored by a flagship 53,000 sq. ft. facility.
Scot Billington | VP of Finance
The Quant.
As the co-founder of Covenant Capital Management (CCM), Scot scaled a hedge fund from $750k to over $500M in assets under management. His experience as CFO of Bella Baby Photography, where he navigated a successful sale after driving $20M in annual revenue, ensures that every M14 territory is built with the financial rigor of a high-performance fund.
Nick Gabrione | VP of Business Development
The Exit Specialist.
An independent derivatives trader since 2002, Nick has a proven eye for high-growth assets. He was an early investor and board member at Naf Naf Grill, scaling it from a single location to 12 before a successful Private Equity exit. He brings this "exit-minded" strategy to M14, focusing on building long-term equity and territory valuation for every franchise partner.
Kelly Billington | VP of Operations
The Scaler.
Kelly is a master of national expansion. She founded Bella Baby Photography and scaled it from a "legal pad idea" into a $20M/year powerhouse operating in 200+ hospitals across 40 states. With a background managing 800+ employees and developing complex internal systems, she provides the operational "pipes" that allow M14Hoops to scale rapidly without compromising quality.
The M14 Difference: Our leadership doesn't sit in a corporate office looking at spreadsheets. We are active investors in our own territories, proving the model every day in the same "mud" where our franchisees operate.